How to Create A+ Content for Amazon KDP (Step-by-Step Guide)

Scroll down any successful book's Amazon page and you'll find a section that looks more like a landing page than a listing — banners, visuals, an author section. That's A+ Content, and here's the part indie authors keep missing: it's free, and most of your competition hasn't bothered.

A+ Content replaces the wall of text below your description with designed sections. It makes your book page feel published rather than uploaded — and a page that looks professional converts browsers into buyers, in every genre from romance to children's books.

Where to find it

1. Log in to your Amazon KDP dashboard
2. Click Marketing in the top navigation
3. Open A+ Content Manager
4. Click Create A+ Content, and choose the marketplace your readers buy from

Amazon now includes an AI-assisted tool inside the A+ section that suggests layouts and draft content. It's a reasonable starting point when you're staring at an empty module — just rewrite its text into your own voice before publishing, because generic copy defeats the purpose.

The sections worth building

You don't need every module Amazon offers. A clean, effective A+ section for a book is usually just:

• A hero banner — your book's mood in one wide image
• About the book — the emotional pitch, not a plot summary
• Key themes or benefits — three or four, each a phrase not a paragraph
• Author bio — with a decent photo; readers buy from people
• Other books — if you have them, this is free cross-selling

Design them in Canva or BookBrush — both have Amazon-sized templates, so you're filling in a frame rather than designing from zero.

What to write

The single rule: write about what the reader gets, not what the book contains.

Fiction: sell the feeling —

"A powerful journey through love, loss, and redemption."

Non-fiction and self-help: sell the outcome —

"A reflective guide for navigating emotional overwhelm and uncertainty."

Keep every block short, emotional, and skimmable. People scroll A+ sections the way they scroll social feeds; nobody reads a paragraph in a banner.

What Amazon will reject

A+ Content goes through review, and these get it bounced:

• Website links or social media handles
• Promotional claims like "best-seller" or "#1" (unless it's an actual Amazon badge)
• Asking for reviews, in any wording
• Misleading claims about the book
• Low-resolution images, or images you don't own the rights to

The official A+ Content guidelines list everything, but the summary is: describe the book honestly, beautifully, and keep everything else out.

Quick tips that separate clean from amateur

1. Design for phones first. Most Amazon browsing is mobile; check every module at phone width before submitting.
2. Match your genre's visual language. A thriller's A+ section and a picture book's should not look related.
3. Less text than feels natural. If a module looks sparse on desktop, it's probably right on mobile.
4. Consistent palette and fonts across all modules — ideally drawn from your cover.

Does it actually matter?

A+ Content won't rescue a weak cover or a thin description — fix those first (your blurb matters everywhere, including your free IndieFiction book page). But on a page that's already solid, A+ is the difference between looking self-published and looking published, at a cost of one afternoon.

While you're in the KDP dashboard anyway, it's worth understanding the platform's bigger picture too: KDP vs IngramSpark covers when Amazon alone is enough and when it isn't.

One afternoon, zero dollars, and your book page stops looking like everyone else's. That's about as good as free marketing gets.