Belonging is the Brand: Inclusive Marketing in Higher Education
About the book
belonGing is the brand: inclusive marketing in higher education by Reginald Lewis, ED.D. Second edition Paperback - 124 pages Learn more The enrollment cliff is here. To survive, U.S. campuses must move beyond marketing noise and embrace a new strategy: Belonging. In Belonging is the Brand, Dr. Reginald Lewis provides a roadmap for leaders to navigate today's anti-DEI climate and build a community where every student feels at home. Learn how to turn connection into your greatest competitive advantage and make your campus the only logical choice.
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About the author
Reginald E. Lewis is an author, speaker and scholar-practitioner with more than 20 years of experience in higher education marketing and communications. He holds a bachelor's degree in organizational management from Paul Quinn College, an MBA from East Texas A&M University and an Ed.D. in higher education from Northeastern University, where his dissertation examined self-efficacy and persistence among community college students. He serves as adjunct graduate faculty at the University of Nebraska-Lincoln, teaching strategic writing and strategy development.
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