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Belonging is the Brand: Inclusive Marketing in Higher Education

by Reginald Lewis, Ed.D.

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Belonging is the brand: inclusive marketing in higher education by Reginald Lewis, ED.D. Second edition Paperback - 124 pages Learn more The enrollment cliff is here. To survive, U.S. campuses must move beyond marketing noise and embrace a new strategy: Belonging. In Belonging is the Brand, Dr. Reginald Lewis provides a roadmap for leaders to navigate today's anti-DEI climate and build a community where every student feels at home. Learn how to turn connection into your greatest competitive advantage and make your campus the only logical choice.

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