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How many reviews do I need before running Amazon ads?

I've heard everything from 10 to 50. My novel has 6 reviews so far — is it worth starting ads now or should I wait?

Anonymousasked 4 days ago

2 answers

  • Most helpful answer

    There is no magic number — ads work from day one if your page converts. What actually matters: your blurb, your cover, and price. That said, under ~10 reviews your click costs buy less trust, so many authors wait until 10–15. With 6, I would run a small test budget ($5/day) on exact-match keywords and watch the read-through rather than waiting.

    Abhishek Aggarwal4 days ago
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